malthouse marketing

tel : 01233 860 120

mob : 07887 70 50 30


DataWorks (now Epicor)

 

The Brief
Launch DataWorks into the UK and Europe and increase revenues by 400% over three years.

The Strategy
Develop a ‘go-to-market’ campaign including advertising, direct marketing, lead generation, PR and Trade campaigns to generate a hug increase in brand awareness and a positive attitude to DataWorks. To build a team of telemarketing, sales and support staff for the Vista Job Shop sector of manufacturing.

The campaign
 

 

 “As Vice President of International Operations for DataWorks Corporation, I hired Philip Huckin to assist in the company’s expansion in the UK and Europe. Philip played a key role in developing and implementing successful go-to-market strategies focused on small and medium enterprise (SME) manufacturers in the UK and Europe.  He brought a strong combination of sales, marketing, recruitment and business management skills that contributed to the growth and success of DataWorks, in the SME manufacturing market in Europe.”

John Hiraoka, Senior VP & Chief Marketing Officer, Epicor Software Corporation

Blog posts

work for clients

Social Media - the answer to all Marketing questions?

28th May 2015

There is much discussion about Social Media Marketing at the moment and like most things new-ish it is hopeful, enthusiastic and all too often wildly inaccurate. Social Media Marketing (SMM) is not some magic bullet marketing tool. It is a way of reaching your target audience(s). It's also...
readmore

Work for clients

XKO Software

  The Brief To take over their marketing and act as their marketing...

readmore

Acuity Solutions

  The Brief To use marketing to help double the size of Acuity’s...

readmore

Crumpet

  The brief Complete a Marketing Audit to discover if the Crumpet tea...

readmore
DataWorks (now Epicor)