malthouse marketing

tel : 01233 860 120

mob : 07887 70 50 30


Direct marketing


Targeted, creative response driven, direct marketing campaigns, whether via old-fashioned snail mail, or the more modern, but increasingly less effective email delivery method, are seldom used exclusively.


Few prospective buyers respond to a direct mail campaign, unless the brand is blessed with a unique and desirable product or service.


Direct marketing works best as part of a combination of marketing communications campaigns. As with all the other marketing tools it works best when it is tightly targeted and the creative execution has a strong, but relevant idea at its heart.


Data is key to its success and we fight a constant battle to make sure the data we use is up to date and abides by all the Data Protection regulations.

Blog posts

work for clients

Social Media - the answer to all Marketing questions?

28th May 2015

There is much discussion about Social Media Marketing at the moment and like most things new-ish it is hopeful, enthusiastic and all too often wildly inaccurate. Social Media Marketing (SMM) is not some magic bullet marketing tool. It is a way of reaching your target audience(s). It's also...
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Work for clients

XKO Software

  The Brief To take over their marketing and act as their marketing...

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Acuity Solutions

  The Brief To use marketing to help double the size of Acuity’s...

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Crumpet

  The brief Complete a Marketing Audit to discover if the Crumpet tea...

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Direct marketing