malthouse marketing

tel : 01233 860 120

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Pasteur Institute/P&G


The Brief

P&G briefed us to launch an education website aimed at improving health and hygiene amongst 5-11 year old school kids.

The strategy

The key to getting this website and its teaching aids utilised by teachers and health advisors from the NHS was persuade these key gatekeepers to include the website in their curricula by way of a ‘show and tell’ road show.

The campaign

Design and develop presentations, brochures and a mini disk to present and hand out at 30 or more regional health and education meetings throughout the UK, over a period of six weeks. Budget £25,000.

Blog posts

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Pasteur Institute - P&G